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4,7 Based on 3.265+ reviews

FLORENCE | LIGHT AND ELEGANT COLOURFUL DRESS

£44.95 Save 55% £99.95
/
50% OFF
Free UK delivery with Royal Mail Today Only
30-day money back guarantee
Trusted by thousands of customers
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Only 4 left in stock

UPDATE: Due to high demand during the Flash sale, only 4 units are still available.

Let yourself be enchanted by Florence!

Summer dress that combines airy comfort, soft material, and vibrant style. Perfect for sunny days, it guarantees you a feminine look with ease.

Note: If you are unsure between two sizes, we recommend choosing the larger size.

Why you will love Florence

✓ Lightness – Breathable and flowing fabric, perfect for staying fresh all day.
✓ Comfort – Soft and pleasant material that gently adapts to your skin.
✓ Style – Vibrant colours and flattering cut for an unforgettable summer look.
✓ Versatility – Can be worn with both comfortable sandals and more elegant accessories.

Let yourself be enchanted by Florence

Once your payment is confirmed, we’ll begin processing your order right away.

Typically, it takes 1-3 business days to prepare and ship your order.

After your order is dispatched, you'll receive a confirmation email with a tracking number, allowing you to follow your package’s journey. You can also track your order anytime on the Track Your Order page.

Wrong size? Displeased? No problem! If for any reason you are not satisfied with the product, we offer a 30 day return policy.

We believe that fashion is a way to showcase your individuality and embrace your confidence.

That's why we're committed to helping you discover the perfect outfit that reflects your unique style and personality.

Our friendly customer service team is always ready to assist. Whether you need advice on sizing, outfit recommendations, or simply want to reach out, we're here to support you!

Feel free to get in touch anytime through our contact form or drop us an email at info@avelingracelondon.com

Sophia, Emma, and 80k+ other people are wearing Avelin & Grace London

Combine and receive up to 25% extra discount!

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WHAT CUSTOMERS SAY ABOUT US

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

Lovely blouse and the fabric feels really nice on. Delivery took slightly longer than expected, but customer service was very helpful.

Jacqui M.

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

Wore this to a family lunch and felt lovely in it. I ordered the wrong size at first, but the exchange process was very easy and the new one fit perfectly.

Elaine P.

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

I used to visit the boutique before it closed during the pandemic, so I was really happy to find you online again. Still the same lovely style and friendly service I remembered. Hopefully one day I’ll be able to shop in-store again.

Deborah C.

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

Very comfortable from the first wear. I usually struggle with pointed flats, but these didn’t rub at all.

Beverley S.

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

The blazer fits beautifully and feels comfortable through the shoulders. Very easy to dress up or down.

Suzanne C.

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

Such a lovely everyday dress. Light and comfortable. Just wish there were more colours available.

Marion T.

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

Ordered a few items and was pleasantly surprised by the quality. Everything arrived nicely packaged and looked exactly like the photos.

Nicola H.

<h2>WHAT CUSTOMERS SAY ABOUT US</h2>

Absolutely love the Riviera Tote Bag — it’s lightweight, spacious and perfect for everyday use. I’ve been using it for errands and days out, and it goes with everything. Only thing I’d add is a small inner pocket, but overall really pleased with it.

Margaret H.

FAQs

Once your order is confirmed, you will receive an email with your tracking number.

You can use this to track your order at any time.

You can return items within 30 calendar days of receiving them.

  • Return shipping costs are the buyer’s responsibility.
  • Approved refunds will be issued to your original payment method.

Once your order is confirmed, you will receive an email with your order number to track your order!

Orders are processed within 1–3 business days.

Delivery typically takes 3–7 business days.

Yes — we offer free shipping on all orders in the UK.

All shipments are delivered with Royal Mail and include Track & Trace.

We accept secure payments via:

• Visa  

• Mastercard  

• American Express  

• Maestro  

• PayPal  

• Apple Pay  

• Google Pay  

• Shop Pay  

All transactions are fully encrypted and secure.

Our friendly customer service team is always ready to assist. Whether you need advice on sizing, outfit recommendations, or simply want to reach out, we're here to support you!

Feel free to get in touch anytime through our contact form or drop us an email at info@avelingracelondon.com

FREE DELIVERY

We offer free delivery that's fast, reliable, and handled with care, ensuring your order arrives safely and on time.

CUSTOMER SERVICE

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!

30 DAYS RETURN POLICY

After receiving your order, you have 30 days to decide whether to keep the product or start a return. Our team will guide you through each step of the process.

Our story


In 2020, at the height of the pandemic, we were forced to close the doors of our small boutique. What we believed would be a short pause quickly turned into something much bigger — and despite our best efforts, we never fully recovered from that setback.

Since then, we’ve continued online, pouring our heart and care into every order. But the dream has always remained the same — to one day reopen a space where women can feel at ease, connect, and experience our pieces in person once again.

Your support means more now than ever. Every purchase brings us one step closer to that goal. You’re not just shopping — you’re helping us build something truly meaningful.

With love and appreciation,

Avelin & Grace London

Customer Service

Do you have a question or need advice?

Feel free to contact us. We're here to help and support you.

Email: info@avelingracelondon.com

MON / FRI: 09:00 AM – 06:00 PM

SAT / SUN: 10:00 AM – 05:00 PM

Avelin & Grace London

✔ We have been providing the best customer service for decades
✔ Over 10 years of experience in the fashion industry
✔ Free delivery with Royal Mail throughout The United Kingdom

Our Policies

  • American Express
  • Apple Pay
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Visa

© 2026 Avelin & Grace London

FLORENCE | LIGHT AND ELEGANT COLOURFUL DRESS